Hospitality, photographed as an experience.
Zaimar is a luxury hospitality photography and visual content studio working with hotels, resorts, destinations and travel brands around the world.
Our work looks beyond individual spaces to the complete experience of a property — its architecture and interiors, food, landscape, service, people and sense of place.
The aim is imagery that feels elevated yet alive: a cohesive visual story that communicates not only where someone could stay, but what being there might actually feel like.
portrait — Jana Iankova
Jana Iankova
Jana Iankova is the founder and lead photographer of Zaimar Studio, specializing in luxury hospitality and experience-led visual storytelling.
Her approach combines a strong sense of place with natural, observational lifestyle photography — creating imagery that feels considered without feeling overly constructed.
Working internationally across hotels and resorts, Jana leads the creative direction and photography for each commission, bringing in additional creative specialists when a project calls for them.
Beautiful spaces are only the beginning.
Every property has its own rhythm.
Rather than applying the same visual formula everywhere, Zaimar begins with the character of the hotel — its architecture, light, landscape, experiences, audience and sense of place.
From there, we build a visual language that moves naturally between spaces and people, polished compositions and spontaneous moments.
The result is a cohesive body of imagery with enough range to work across multiple marketing channels.
triptych — architecture
triptych — light
triptych — people
Natural storytelling, with people at its heart.
Lifestyle imagery is most powerful when the experience feels believable.
Zaimar has developed a particular strength in natural family and lifestyle storytelling — capturing movement, interaction and connection while maintaining the refinement expected within luxury hospitality.
For selected productions, our own family can appear as lifestyle talent, allowing photography and talent to work naturally within the same production. We can equally work with property-provided or externally cast talent according to the creative direction of the project.
Built around the brief.
No two properties need exactly the same production.
Zaimar can work as a focused photography commission or scale to a broader visual production, with additional creative specialists brought in when required.
This gives hospitality teams the flexibility to build the right production around their property, campaign and content needs.
Available for projects worldwide.
For hotel openings, campaign photography, seasonal content, destination storytelling and ongoing visual libraries, get in touch to discuss your property and upcoming project.